RCS Social Networking Project

So, have nearly thrown the shackles of the mighty Multinational and time to put the skills into practice. There is one thing I have been literally aching to do for ages; really get to grips with Twitter and Facebook pages. Now RCS Consulting is born now is the time to do it, and as I am starting from scratch I will record my progress for 1 calendar month. How many mentions, followers and fans can I get by 5th Jan?

I suppose a valid question would be why do you want to? Well If your building a business on a shoestring you are going to need Social Networking skills. SEO is still the #1 channel for online marketing, but if your a cheapskate in a niche market then Social Networks will be the 1st target.

Let's just look at the numbers around my networks of choice; Facebook, Twitter and LinkedIN.

Facebook

• Est1BN users by Jan 2012
• UK is the 3rd biggest Facebook audience after the US and Indonesia
• 1 million new UK users sign up to the site each month
• Women between 35-54 fastest growing segment
• 50% of UK users logging in every day
• The average session time spent on a social network in January 2011 was 22 minutes 

Twitter
 175 million registered Twitter users. How many of these are regular users is unclear, but the number of Tweets per day has rocketed to 95 million – an increase of 250% over 2010

LinkedIN
LinkedIn has grown by an impressive 100% from 2010 it now has over 100 million users across the globe.

We haven’t even started with Wikipedia yet.

Exciting things numbers, especially those preceded by a Pound sign, but this is not a Social Media statistics blog, so what can do about it?

How can you convert a presence on Face/Twitter/In to an increase in customer numbers?

The RCS Consulting way - Think - Plan - Do

Think - What is the overall Objective of this?

To use online Social Networking to increase profile, raise brand awareness, generate business opportunities and hot leads.

Objective:

• 100 Twitter followers
• 100 Facebook Fans
• 15 Blog entries

Plan - What are the key tactics, resources and timelines needed required to achieve the objective?

• Utilise Twitter, Facebook, LinkedIn and Blog. 
• Spend 1hr per day populating content
• Learn from existing Social Networking Channels
• Record key learnings on blog twice per week

Do - What are the Implementation steps required?

• What are the key measures and metrics needed?
• What does success look like?
• How can it be replicated?

Should be fun!